ELECTRONICS PARTS & SYSTEMS

تهیه قطعات و سیستم های الکترونیکی و مخابراتی

ELECTRONICS PARTS & SYSTEMS

تهیه قطعات و سیستم های الکترونیکی و مخابراتی

Wind Power Thinkstock Photos 161572296

 

Conservative estimates suggest that at least one-quarter of a million wind turbines are currently installed worldwide. In the next four years, the global wind-turbine market is expected to add 278 GW of onshore and 44.3 GW of offshore capacity.1 This equates to at least 100,000 3-MW wind turbines.

 

With such growth in renewable energies, and power input to national electricity grids, the reliable operation of wind-turbine (WT) installations is the subject of significant research by industry and government bodies. Quantitative studies of WT reliability have shown that reliability has increased over time.

For example, the 2016 U.S. national Renewable Energy Laboratory report2 has shown that the reliability of most WT subsystems, including gearboxes, has improved between 2007 and 2013, with a seven-fold decrease in gearbox downtime. However, in 2018, gearboxes remained one of the three most likely failure sites with the highest material cost.2,3 The gearbox has the highest average cost per failure, with a major replacement costing €230,000 (approx. US$270,000) on average.4

The relatively poor reliability of gearbox components has led to an emphasis for condition monitoring for gearing, bearings, and shafts. In addition to the gearbox, the rotor blades and electrical generator are the WT system components with the highest failure rates.5,6

There are many commercially available wind-turbine condition-monitoring systems, the majority of which target toward gearbox analysis using vibration sensors.7 Some rotor-blade monitoring systems are commercially available, too,7 but this is an area of ongoing research.

A significant amount of literature exists to support the use of vibration monitoring systems in wind turbines, including detailed surveys and analysis of benefits of a variety of systems.8 Less well covered are vibration sensor requirements for wind-turbine applications. This article provides system insights for wind-turbine components, failure statistics, common fault types, and fault data-gathering methods. Vibration sensor requirements, such as bandwidth, measurement range, and noise density are discussed in relation to common faults on WT components.

System Components, Faults, and Sensor Requirements

Figures 1 and 2 illustrate the wind-turbine system’s main components, with a detailed structure of the wind-turbine gearbox. The following sections discuss the gearbox, blades, and tower requirements for condition monitoring, with a focus on vibration sensors. Other systems, such as the yaw drive, mechanical brake, and electrical generator aren’t generally monitored using vibration sensors, with torque, temperature, oil parameters, and electrical signals typically monitored.

1. Wind-turbine system components.1. Wind-turbine system components.

2. Structure of a gearbox.2. Structure of a gearbox.Gearbox

The wind-turbine gearbox transfers mechanical energy from the rotor hub with low rotational speed to the generator with high speed. Meanwhile, the WT gearbox suffers alternating loads from varying wind speed and transient impulses of frequent braking actions.

The gearbox consists of a low-speed rotor shaft and main bearing, operating in the range of 0 to 20 rpm (less than 0.3 Hz) from the wind force applied to the rotor blade. Capturing increased vibration signatures requires vibration sensors capable of operating right down to dc. Industry certification guidelines specifically note that 0.1-Hz performance is required from vibration sensors.9 The gearbox high-speed shaft typically operates at 3200 rpm (53 Hz).

To provide enough bandwidth to capture the harmonics of bearing and gear failures, vibration sensor performance up to 10 kHz and beyond is recommended for both low- and high-speed shafts.9 This is because bearing resonances are typically in the multi-kilohertz range, regardless of the rotational speed.10

Bearing failure is by far the largest contributor to gearbox failure. Some studies show catastrophic failure in gearwheels, with bearing failure as the root cause.11 When the rear bearing in the high-speed shaft fails, the high-speed shaft tilts, causing uneven transmission with the intermediate (middle) shaft gearwheel. The contacted teeth are prone to failure in this scenario (Fig. 3).

3. Middle shaft gearwheel broken teeth.3. Middle shaft gearwheel broken teeth.

Bearing lubrication (oil) starvation is a major contributor to main shaft bearing failure. Solutions such as SKF NoWear include a special bearing coating,12 which can help improve the time to oil starvation by greater than six-fold.

Even with special bearing coatings, and other gearbox improvement methods, there’s still a need to monitor the gearbox main and high-speed stage bearings with suitable vibration sensors. The vibration sensor must have a low-enough noise floor so that early stage bearing faults with low vibration amplitude (range) can be detected. Older MEMS technology, such as the ADXL001 with 4-mg/√Hz noise floor, can adequately capture bearing outer race faults.13

Figure 4 shows that outer race faults first present at approximately 0.055 frequency peaks, with good bearing behavior presenting at less than 2 mg/√Hz from a noise density perspective. The process gain of the data-acquisition (DAQ) system in reference 13 significantly reduces noise, which enables measurement of the 2-mg/√Hz noise floor.

4. Bearing outer race faults measured using MEMS accelerometer ADXL001.4. Bearing outer race faults measured using MEMS accelerometer ADXL001.

Using a sensor with a 4-mg/√Hz noise floor will only be suitable if sufficient process gain is achieved in the DAQ system, and if the noise is stochastic. In general, it’s better to use a vibration sensor with a 100- to 200-mg/√Hz noise floor, rather than depending on process gain, which only works if the noise is stochastic and noncorrelated.

A sensor with a 100- to 200-mg/√Hz noise floor has sufficient performance to capture normal bearing operating conditions, as well as excellent performance when capturing early stage faults in the mg/√Hz range. In fact, using a MEMS sensor with 100-mg/√Hz noise floor will enable even earlier detection of bearing faults.

While initial bearing damage presents at less than 0.1 g, advanced bearing damage signatures typically occur at 1 g, which should trigger maintenance.14 Figure 5 shows that gearbox maintenance and bearing replacement can occur when the vibration amplitude exceeds 6 g.

5. Bearing replacement at 6-g vibration amplitude.5. Bearing replacement at 6-g vibration amplitude.

As previously noted, harmonics of bearing faults occur at higher frequencies. Measurements at higher frequency require a sensor with a larger range specification. This is because the acceleration force measured is proportional to the frequency squared. Therefore, a small fault displacement at higher frequency results in a higher range compared to the same fault displacement at low frequency. Higher-bandwidth sensors, with a measurement range of up to 10 kHz, are generally specified for 50 to 200 g, ideally specified for wind-turbine applications.

A vibration sensor also needs to cover shock loading conditions, due to structural impact or abrupt mechanical breaking. As a result, typical commercial vibration monitoring systems are rated to at least 50 to 100 full-scale range.

For the wind-turbine main bearing, at least one single-axis vibration sensor is required, with two recommended, and measurement in the axial and radial directions.9 Axial cracking in bearing races can shorten bearing life to as little as one to two years.15

Due to the complexity of the gearbox (Fig. 2, again), at least six vibration sensors are recommended for condition monitoring.9 The number of sensors and position should be selected in such a way that all gear mesh and defect/rotation frequencies can be reliably measured. The gearbox low speed stage requires one single-axis sensor, placed as close as possible to the ring gear. For the intermediate- and high-speed stages, one single-axis sensor is needed at the sun gear, middle shaft, and high-speed shaft locations. Axial cracks on inner rings of high- and intermediate-speed bearings have become a leading cause of wind-turbine gearbox life issues.15

For gearbox monitoring, future areas of improvement for condition monitoring include the adoption of wireless vibration monitoring systems. However, sustainably powering these solutions is an area of ongoing research.8

Rotor Blade

Wind-turbine rotor blades and the hub assembly capture wind and transmit torque at low speed. The primary causes of blade failure include extreme wind loads, environmental influences such as icing or lightning, and imbalance. These cause fractures and edge cracks, and failure in the pitch system. A limited number of commercial vibration monitoring systems exist, both internal and external to the blades.8

Numerous academic studies have been performed using MEMS vibration sensors on blades, such as the work of Cooperman and Martinez,16 which also include gyroscopes and magnetometers. The combined output of these sensors is used to determine the orientation and deformation of wind-turbine blade segments.

In contrast, few commercial vibration monitoring systems are available, such as Weidmuller BLADEcontrol,17 which uses vibration sensors inside each rotor blade to measure changes to the natural vibration behavior of each rotor blade. The BLADEcontrol system is focused on the detection of extreme icing conditions on rotor blades that cause excessive turbine vibration.

Generally, large-scale wind-turbine blades (that is, 40 m and above in diameter) have their first natural frequencies in the range of 0.5 to 15 Hz.18 Feasibility studies for a wireless vibration monitoring system on turbine blades18 show that blade frequency response due to vibration excitation extend significantly beyond the fundamental.

Other studies19 show that blade frequencies due to blade edge deformation and blade torsional deformation are significantly different. Blade edge deformation natural frequencies occur in the 0.5- to 30-Hz range, with blade torsional deformation natural frequencies occurring at up to 700 Hz. Measuring beyond the fundamental frequency with a vibration sensor requires larger bandwidth.

The DNVGL certification of condition monitoring specification9 recommends using a vibration sensor for rotor blades capable of measuring in the 0.1 Hz to ≥10 kHz frequency range, with one sensor in the rotor axis and one sensor in the transversal direction. With high-frequency measurement ranges possible on rotor blades, the vibration sensor must also have a large amplitude measurement range of at least 50 g, similar to the gearbox bearing requirements.

Tower with Nacelle

The wind-turbine tower provides structural support for the nacelle housing and rotor-blade assembly. The tower can suffer from impact damage, which can cause tower tilt. A tilted tower will result in nonoptimal blade angle relative to wind direction. Measurement of tilt requires a sensor that can operate right down to 0 Hz, as in zero wind conditions, so that the tilt can still be detected.

Structural damage to the foundation may lead to tower sway. Tower sway monitoring is built into some turbine condition monitoring systems, but there are few commercially available options in comparison to gearbox vibration monitoring.8 The Scaime condition monitoring system20 monitors blades, tower, and foundation using accelerometers, displacement sensors, strain sensors, and temperature sensors. The Scaime accelerometer full-scale range is quoted at ±2 g,20 and monitored frequencies need to be in the 0.1- to 100-Hz range according to the DNVGL specification.9  

As previously noted, the lower frequency limit reduces to 0 Hz in the case of a tower structural fault, causing tilt, in static conditions (no wind force). For tilt measurement, a sensor with excellent dc stability performance is required. MEMS sensors, such as the ADXL355, are available in hermetically sealed packages, which achieve 0-offset stability.

Studies21 validate that a vibration sensor with minimum ±2-range is adequate for tower monitoring. Maximum wind speeds of 25 m/s (meters per second) yield acceleration levels of less than 1 for towers in normal operating mode. In fact, the wind turbine in the “Identifiable Stress State of Wind Turbine Tower Foundation System Based on Field Measurement and FE Analysis”21 study is rated for a 2- to 25-m/s wind speed, with wind-turbine power down (cut out) at 25-m/s wind speed.

Summary

Table 1 provides a summary of vibration sensor requirements based on wind-turbine application requirements. The number of sensors, direction of measurement, and frequency range is given in the DNVGL certification of condition monitoring specification.9 As previously noted, 0-Hz performance is important for monitoring tower structural issues. Table 1 also summarizes the appropriate amplitude range and noise density based on the field studies and measurements presented in this article.

Table 1

Fault Data-Gathering Method

All large utility-scale WTs have a standard supervisory-control and data-acquisition (SCADA) system principally used for parameter monitoring. Examples of monitored parameters include gearbox bearing temperature and lubrication, active power output, and phase currents. Some references6 discuss using SCADA data for condition monitoring of wind turbines to detect trends.

A Durham University survey7 lists up to 10 commercially available condition monitoring systems, which can be adapted and fully integrated with existing SCADA systems using standard protocols. One example is GE Energy ADAPT.Wind.22 Broad surveys of future technology trends7 indicate a clear move toward installation of vibration monitoring systems on wind turbines.

Suitable Vibration Sensors for Wind-Turbine Condition Monitoring

At or below 0.3 Hz, piezoelectric-based vibration technologies struggle or fail to capture vibration signatures. This means that low-speed WT components such as rotor blades, the main bearing, the low-speed gearbox, and the tower can’t be properly monitored. MEMS-based sensors, with performance right down to 0 Hz, can capture critical faults on all main wind-turbine components (Table 2). This provides the customer with a single vibration sensor solution for the WT, using MEMS only to measure faults from 0 Hz right up to 10 kHz and beyond.

Table 2

In addition to being able to capture all critical faults, MEMS provide the following benefits:

  • Wide g measurement range and ultra-low mg/√Hz noise density, easily meeting the requirements noted in Table 1.
  • MEMS have a built-in self-test (BIST) capability. The system operator doesn’t need to access the WT to test/ensure correct sensor operation, saving costs. In comparison, piezoelectric-based technologies don’t have a BIST capability.
  •  The MEMS interface is more flexible for both data interface and power supply in comparison to piezoelectric-based solutions. There are limited options to translate the high-impedance piezoelectric sensor output to a long cable. The most common implementation is the 2-wire IEPE interface, which powers the piezoelectric sensor on a shared power/data line with a second ground wire. IEPE uses an amplifier matched to the piezoelectric to provide a low-impedance cable drive solution. IEPE interface solutions are possible with MEMS sensors, but MEMS sensors also allow for easier integration with existing systems that operate using fieldbus (RS-485, CAN) or Ethernet-based networks. This is because MEMS sensors come with an analog output or digital output (SPI, I2C), which can be easily transferred to other protocols.
  • Environmental performance: WT will generally operate in the –40 to +55°C temperature range, with MEMS devices easily meeting this requirement.
  • MEMS have better sensitivity/linearity over time in comparison to piezoelectric-based sensors. The nonlinearity of Analog Devices’ accelerometers is low enough that it can most often be ignored. For example, the ADXL1001 MEMS accelerometer has a typical nonlinearity specification of less than 0.025% over full-scale range. In comparison, academic studies with standardized measurements of piezoelectric-based sensors report 0.5% or less nonlinearity.23

MEMS-Based Vibration Sensors and Solutions Available Today

Sensors

Meeting all of the bandwidth, range, and noise density requirements for vibration monitoring in wind-turbine applications is possible with the ADXL1002ADXL1003ADXL1005, and ADcmXL3021 MEMS sensors (Table 3). The ADXL355 and ADXL357 are also suitable for wind-turbine tower monitoring, with lower bandwidth and range measurement performance. The ADXL355/ADXL357 exhibit excellent dc stability, which is important for measuring wind-turbine tower tilt. The ADXL355/ADXL357 hermetic package helps ensure excellent long-term stability. Over a 10-year lifetime, the ADXL355 repeatability is within ±3.5 mg, providing high accuracy for tilt measurement.

Table 3

Wind Turbine Condition Monitoring

Wireless

Analog Devices offers validated reference designs, evaluation systems, and plug-and-play machine-health sensor modules to help accelerate customer design efforts. Figure 6 shows the company’s wireless vibration monitoring evaluation platform. It combines mechanical attachments, hardware, firmware, and PC software to enable rapid deployment and evaluation of a single-axis vibration monitoring solution. The module can be directly attached to a motor or fixture, either magnetically or via a stud. It can also be combined with other modules on the same wireless mesh network to provide a broader picture with multiple sensor nodes as part of a condition-based monitoring (CbM) system.

6. Wireless vibration monitoring evaluation platform.6. Wireless vibration monitoring evaluation platform.

The CbM hardware signal chain consists of a single-axis ADXL1002 accelerometer mounted to the base of the module. The output of the ADXL1002 is read into the ADuCM4050 low-power microcontroller, where it is buffered, transformed to frequency domain, and streamed to the SmartMesh IP mote. From the SmartMesh chip, the ADXL1002’s output is wirelessly streamed to the SmartMesh IP manager. The manager connects to a PC and visualization and saving of the data can take place. Data is displayed as raw time-domain data and FFT data. Additional summary statistics information on the time-aggregated data are available. The full Python code of the PC-side GUI, as well as the C firmware deployed to the module, is made available to enable customer adaptation.

Wired

Analog Devices’ Pioneer 1 wired CbM evaluation platform provides an industrial wired link solution for the ADcmXL3021 triaxial vibration sensor (Fig. 7). The CbM hardware signal chain consists of a triaxial ADcmXL3021 accelerometer with a Hirose flex PCB connector. The ADcmXL3021 Hirose connector with SPI and interrupt outputs are attached to interface PCBs, which translate SPI to an RS-485 physical layer over meters of cabling to a remote master controller board. The SPI to RS-485 physical-layer translation can be achieved using isolated or non-isolated interface PCBs, which include iCoupler isolation (ADuM5401/ADuM110N) and RS-485/RS-422 transceivers (ADM4168E/ADM3066E).

7. Wired vibration monitoring evaluation platform.7. Wired vibration monitoring evaluation platform.

The platform combines power and data over one standard cable. Dedicated software GUI eases configuration of the ADcmXL3021 device, and vibration data capture over long cables. GUI software enables data visualization as raw time domain or FFT waveforms.

Conclusion

This article demonstrated that MEMS-based sensors can measure all critical faults on a wind turbine’s critical system components. MEMS sensor bandwidth, measurement range, dc stability, and noise density are ideally specified, with excellent performance in wind-turbine applications.

MEMS built-in self-test (BIST), flexible analog/digital interfaces, and excellent sensitivity/linearity over time are additional reasons why MEMS sensors are the best solution for wind-turbine condition monitoring. Maintaining systems to detect early errors based on vibrations is a modern technology to prevent the costly downtime of a complete wind turbine.

Richard Anslow is a System Applications Engineer and Dara O’Sullivan is a System Applications Manager with the Connected Motion and Robotics Team within the Automation and Energy Business Unit at Analog Devices.

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Exodus 18.0-40.0GHz, 40 Watt+ Linear Solid-State Broadband Amplifiers

Exodus Advanced Communications 18.0-40.0GHz, 40W+ Solid State Amps are designed for General EMC Testing Applications as well as Mil-Std 461(RS103) standards. Models AMP4065-LC (18.0-26.5GHz) & AMP4066-LC (26.5-40.0GHz) compact designs provide superb RF Performance with Unprecedented P1dB power as compared to TWT’s. 46dB min-gain, monitoring parameters for FWD/RFL power, VSWR, voltage, current & temp sensing for outstanding reliability and ruggedness.

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-15V/1.5A Buck-Boost Design Provides Negative Rail for Industrial Controllers

 

Peak-current mode feature provides a choice of control schemes (PWM/PCM/DCM) with built-in compensation to reduce external component count. Programmable soft-start reduces input inrush current, and output enable/undervoltage lockout permits power-up at desired input voltage.

 

 

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Maxim Integrated Products has introduced a solid-state blood-pressure monitoring solution to more conveniently track this critical health indicator. Until now, accurate blood-pressure monitoring could only be achieved with bulky and mechanical cuff-based medical devices. Design engineers can develop blood-pressure trending solutions with the MAXREFDES220# reference design from Maxim. Comprised of a complete integrated optical sensor module, a microcontroller sensor hub and a sensing algorithm, the MAXREFDES220# optical blood-pressure trending solution can be embedded into smartphones or wearables. It enables users to place their finger on a device for 30-45 seconds while resting to measure blood pressure anywhere and anytime. The reference design includes the MAX30101 or MAX30102 high-sensitivity optical sensor, as well as the MAX32664D sensor hub IC with built-in algorithms.

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STMicroelectronics (ST) has released its STM32WB50 Value Line wireless MCUs that are a full and pin-compatible derivative of ST's STM32WB55 SoC. The device was created to serve cost-sensitive connected devices that need to support BLE, ZigBee 3.0 or

OpenThread. The devices offer a good link budget from 100dB in BLE mode up to 104dB in 802.15.4 mode.

 

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Image of the Actiste unified diabetes care device courtesy of Brighter. The product has been awarded two certificates of approval in Europe—one under the Medical Devices Directive, and one for the IVD Directive. In January 2019, Actiste was launched in the United Arab Emirates. Brighter is focusing on Southeast Asia, Europe, and the Middle East right now and has not yet begun the regulatory process in the United States. 

When asked how his company came to develop the Actiste unified diabetes care device, Brighter CEO Henrik Norström recalled the difficulty experienced by the company founder’s wife when she was expecting her first child. As a Type 1 diabetic, she needed to monitor her blood sugar levels frequently. “The tools that were available then were independently good,” said Norström, “but as a group of tools they were not compatible because it was difficult just to remember when you took your last insulin dose, and if you did remember, how much did you inject?”

This problem affects a great many people. “I would say that if you look at diabetes patients, 150 million people around the world, they have to carry around a lancet, they have to carry around a vial with test strips, a blood sugar monitor and insulin pen, and something to take note of it, whether it's a mobile phone or another device,” he said.

Norström explained that was how the concept of unifying came into play. “Basically we designed a concept from a perspective that

integrated the monitor and the injection device into one unit.”

 

Four components—a blood sugar monitor, test strips, a lancet, and the injection device—are integrated into the Actiste system. “And then we incorporated what we call an eSIM card, which is like giving the device connectivity similar to a phone, making it completely independent of other devices,” said Norström. “It connects to the mobile network on a global scale so that the data (blood sugar values, the methods that are used, and the exact injected dose of insulin) is stored both on the device and also sent through the mobile network to the Brighter cloud.” He said that patients can also designate certain other parties with whom to share data.

With the device, users can take a blood sample and check glucose levels, record all insulin injections and easily spot missed doses, view historic glucose values and insulin doses, and add tags for meals, exercise and notes.

They can also use the app to stay on track and share treatment data directly from an iOS or Android smartphone.

The Actiste is delivered as part of a subscription service, which includes global connectivity, different levels of data sharing, continuous replenishment of everyday supplies, and enable individualized coaching to optimize and improve treatments.

“It's an end-to-end service in terms of using the consumables, the test strips and needles, the lancets,” said Norström. “And because we provide that as part of the service, we know how many consumables patients are using, and we can also facilitate delivery to the patient's home of renewable stock.” He went on to say that that Brighter takes environmental responsibility by collecting the residual consumables, as well as wipes, and then recycles them to make sure that there is no environmental impact from Brighter in the world.

“The majority of our customers will be Type 2 insulin-dependent patients,” said Norström. He noted that many patients don’t bring their blood sugar monitors with them when they go out and just take insulin instead and inject it based on gut feeling. The Actiste would enable patients to bring all the supplies in a small unit. “Even if you're only on one shot a day of insulin, it's very convenient to have the Actiste solution because it reduces the barrier to comply to the treatment and automatically records all critical data,” he said. “And they don’t have to worry about it because it just works. The easier we can make it, the more successful we will be in increasing adherence, which leads to better quality of life.”

In 2018, Actiste won the prestigious Red Dot Design Award for the way it combines several critical diabetes-care functions in a single device and for its clear user interface and the quality of its companion app for smartphones and tablets.

Brighter is focusing on Europe and the Middle East right now and has not yet begun the regulatory process in the United States. Because of its complex nature, combining in vitro diagnostic components as well as medical devices, Actiste has been awarded two certificates of approval in Europe—one under the Medical Devices Directive, and one for the IVD Directive. In January 2019, Actiste was launched in the United Arab Emirates, and Brighter is focusing on initiating the service next in the Middle East,

Sweden, and Southeast Asia.

 

 

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بازاریابی فقط یک شغل نیست، یک هنر و تخصص است که در هر بخشی از زندگی نقش مهمی دارد و کمک زیادی به کار و زندگی شخصی شما می‌کند. اما برخی فکر می‌کنند بازاریابی یعنی فروشندگی و باید در ذات آدم باشد و در نتیجه نیاز به آموزش بازاریابی نیست.

هر کسب و کاری که داشته باشید حتما به بازاریابی نیاز دارید و به اعتقاد خیلی‌ها بازاریابی در سراسر زندگی ما وجود دارد. برخی از کسب و کارها به طور مستقیم و برخی دیگر غیر مستقیم نیاز به استخدام بازاریاب دارند. معمولا شرکت‌های مختلف بازاریابان زیادی را استخدام می‌کنند از همین رو این موقعیت شغلی اهمیت ویژه‌ای دارد.

فروش مهمترین و اولین مرحله‌ فرایند کاری هر بنگاه اقتصادی است و در نتیجه استخدام بازاریاب خوب می‌تواند در این بخش راهگشا باشد. اما اگر آموزش بازاریابی وجود نداشته باشد، قطعا نمی‌توان انتظار یک کار حرفه‌ای داشت. چون بازاریابی یک تخصص مهم است و جزو مشاغل پردرآمد دنیا به شمار می‌رود.

 

 

کجا آموزش بازاریابی ببینیم؟

حالا که با اهمیت آموزش بازاریابی آشنا شدیم باید بدانیم که هر کسی و هر مجموعه ای نمی تواند به ما آموزش بازاریابی دهد و قطعا باید سراغ افراد خبره برویم. یکی از کارها این است که منابع مختلف ایرانی و خارجی را بررسی کنیم، ویدیو ببینیم و کار بازاریابی را شروع کنیم تا کسب تجربه کنیم.

از سوی دیگر آموزش بازاریابی مراحل زیادی دارد و اتفاقا باید ریزه کاری ها و نکات تجربی زیادی را از اساتید بیاموزیم تا بدانیم چطور در لحظات حساس درست بازاریابی کنیم، چطور با چالش‌های مشتری روبه‌رو شویم و چطور از شرایط بحرانی عبور کنیم.

گاهی آموزش بازاریابی می‌تواند حین کار باشد تا به صورت عملی آموزش‌های لازم ارائه شده و در واقع تجربه آموزی باشد که به اعتقاد خیلی‌ها از علم آموزش مهمتر است. البته نباید منکر دانش آکادمیک و تاثیرات آن در آموزش بازاریابی شویم.

به همین دلیل برخی ترجیح می‌دهند رشته دانشگاهی آنها نیز مرتبط باشد و بتوانند آموزش بازاریابی را کاملا حرفه ای و تخصصی به عنوان یک علم دنبال کنند تا بعدا بتوانند آن را در تجربیات دنیای واقعی به کار بگیرند.

محتوا در آموزش بازاریابی حرف اول را می‌زند. بازاریاب باید روابط عمومی و فن بیان خوبی داشته باشد و بتواند با استفاده اطلاعات به‌روز خود در بزنگاه‌های حساس محتوای ضروری را به مشتری انتقال دهد. انتخاب یک توجیه یا استدلال اشتباه باعث می‌شود فرصت فروش شما از بین برود.

اما خود بازاریابی هم شاخه‌های مختلفی چون حضوری، تلفنی یا دیجیتال دارد که باید در شاخه‌های مختلف درست آموزش ببینید. آموزش بازاریابی در گراش‌های مختلف اساس یکسانی دارد، ولی وقتی وارد نکات تخصصی شویم موضوع متفاوت خواهد بود و نکات آموزش بازاریابی تلفنی با بازاریابی حضوری و بازاریابی دیجیتال فرق می‌کند.

به هر حال بازاریابی یکی از مهمترین مشاغل دنیاست که نباید صرف به چشم یک شغل، که باید به صورت یک هنر و تخصص به آن نگاه کرد. بازاریابی در تمام مراحل زندگی کاری و شخصی شما موثر است و از این رو آموزش بازاریابی می‌تواند آینده شغلی شما را تحت تاثیر قرار دهد.

منبع : بازار یابی صفر تا ۱۰۰ در سایت شیپور

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